Karie Mavle: just international marketing sells various good for various countries but Global is sells same product
Providencia Serpe: Yes, International incorporates the Western World. Global is a whole..3rd world etc. Depends on the institution and the courses offered.
Rena Pepe: i would say that "global" implies that the business is being done in many different countries throughout the world, whereas "international" business is probably done in just an international region (say for ex. the u.s. doing business with countries in europe only, or perhaps in the middle east countries only, etc)
Luther Plagmann: This may be feasible
Christiane Cattano: Those words are synonyms
Norma Marsalis: International Marketing Vs Global Marketing
Azzie Trembly: In my opinion International and Global Marketing is one and the same principle. Companies try to expand their business in countries other than theirs by analyzing the markets for similar produ! cts than them, Check the possibility of competing in pricing strategies, make sure to have a trustful way of distribution, see the possibilities of the means of promotions, Analyze existing competitors and finally to check for any Government Laws and Customs or other obstacles stopping them to operate in a country....Show more
Kaley Lappas: If you talk in general, both the terms Global and International marketing are used interchangeably nowadays. But if you are talking in terms of marketing theories, International Marketing was a stage in the evolution of Global Marketing. Let us see how,Stage 1 : Domestic Marketing : Companies manufacturing products and selling those within the country itself. So, no international phenomenon at all.Stage 2 : Export Marketing : Company starts exporting products to another countries also. This is the very basic stage of global marketing. Approach of marketer in this stage is said to be ‘ethnocentric’ because although he is selling! goods to foreign countries, product development is totally ba! sed upon the taste of local customer. So, focus is still on domestic market Stage 3 : International Marketing : Now, company starts selling products to various countries and the approach is ‘Polycentric’ i.e. making different products for different countries.Stage 4 : Multinational Marketing : Now, in this stage, the number of countries in which the company is doing business gets bigger than that in earlier stage. And so, instead of producing different goods for different countries, company tries to identify different regions for which it can deliver same product. So, same product for countries lying in one region but different from product offered in countries of another region. e.g. a company may decide to offer same product to India, Sri lanka and Pakistan if it thinks the taste of people of these countries is same but at the same time offering different product for American countries. This approach is called ‘Regiocentric approach’. Stage 5 : Global Marketing ! : This is the final stage of evolution. In this stage company really operates in a very large number of countries and for the purpose of achieving cost efficiencies it analyses the requirement and taste of customers of all the countries and come out with a single product which can satisfy the needs of all. This approach is called ‘Geocentric approach’. So, one main difference between International and the Global marketing is the approach of marketer. A truly global company instead of offering different products to different countries (as in International Marketing), develops and offers a single product to the world.You should note one more very interesting fact that in the early stage of Export marketing also, the company was offering a single product to each of the countries as in the final stage of Global marketing. But it was entirely different because in export marketing you produce according to taste of your country and force that on other countries but in Global ! approach, you take care of entire countries and develop a product which! can satisfy the need of all....Show more
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